The coronavirus couldn’t stop the WNBA from having a memorable season inside the “wubble” with record-breaking performances and social activism. Although the championship is over, these powerful women keep giving us great surprises with their latest collaboration with Glossier, launching two skincare products with a message of mindful self-care.
Glossier introduced its eight new partners and sources of inspiration with a candid ad made by several videos stitched together shot by the basketball stars inside the “wubble.” “If I can embrace my body and tell you I’m beautiful, that means I’m a body hero,” says one of the WNBA players in the video. The phrase makes reference to Glossier’s Body Hero skincare line which now includes two new products: the Exfoliating Bar, a bamboo powder body scrub, and the Dry-Touch Oil Mist, a three-oil mixture with orange blossom neroli scent. Marking the WNBA’s first-ever partnership with a beauty brand, the campaign is a call for self-love of our bodies.
Who Are the Players Starring in This Campaign?
Glossier’s “wubble” representatives include Seattle Storm’s Guard Sue Bird, Los Angeles Sparks’ Guard Seimone Augustus, Minnesota Lynx’s Guard Lexie Brown, Atlanta Dream’s Center Kalani Brown, New York Liberty’s Center Amanda Zahui B., Indiana Fever’s Forward Natalie Achonwa, Chicago Sky’s Center Stefanie Dolson and Chicago Sky’s Forward Gabby Williams.
“To be a part of a campaign that celebrates all kinds of bodies is not just itself a beautiful thing, but also a powerful move to raise awareness that all bodies are beautiful and each body is a hero, because inside of that body lives a beautiful soul,” Zahui B. said in an interview with Marie Claire.
How Was Life Inside the “Wubble”?
Glossier’s video begins with some shots of the players in the court followed by some closeups of the stars as they perform their daily skincare routines. Right after waking up, you can see Achonwa ready to use the Body Hero Oil Wash in the shower, Dolson washing her face with the Milky Jelly Cleanser and Williams massaging her legs with the Body Hero Dry-Touch Oil Mist.
All of these scenes were set in the “wubble,” a term coined by the WNBA to reference their isolated playing camp at sports-focused school IMG Academy in Bradenton, Florida. Around 300 people including players from 12 teams, relatives and staff entered the “wubble” in July and tried their best to carry out a successful and coronavirus-free season by following strict protocols similar to the NBA in Orlando.
In its early stage, there were several complaints about the “wubble” including unappetizing meals and worms in the rooms. Despite these issues, the WNBA was really diligent in testing everyone regularly and detected two positive tests during its quarantine period and zero cases among its players throughout the season.
After a shortened season in the “wubble,” the Seattle Storm faced the Las Vegas Aces in Game 3 of the series and won the championship with a double-digit point difference. The win became Bird’s fourth WNBA title with the team she joined in 2002.
How is it to be a Woman in Sports?
Known for its natural beauty campaigns with and for real people, Glossier’s latest collaboration with the WNBA is all about empowerment. Through the narratives of its eight stars, the Body Hero campaign expands the conversation on sexism and beauty standards in sports.
“You know, there’s this narrative among women in sports, and tall girls in general, that we’re all masculine,” Brown said in an interview with Into the Gloss, Glossier’s official blog. “Liz Cambage just did Playboy—she’s probably the tallest woman to ever do that. Megan Thee Stallion is tall, and sexy, and confident. I’m here for girls who don’t look like the standard body, and I want them to know that you can be cute doing whatever you want to do.”
When it comes to their own sport, basketball, the WNBA players are often overshadowed by their male counterpart the NBA. From lack of media coverage to a staggering salary gap, the women aren’t getting a fair share for playing in the U.S. The average salary for WNBA players is $71,000 while NBA players are getting $6.4 million on average, a difference that has forced many female players to work overseas in the off-season where they can earn eight times their U.S. salary.
“I think one of the issues with the WNBA is lack of exposure,” Williams told Into the Gloss. “This summer was really proof that when you put us on TV, people watch; when you put out our merch, people buy it. We’re fighting misogyny and sexism, but we’ve proven that with the right exposure we can be profitable.”