What if we lived in a connected and inclusive world for women? This idea and vision motivated Bethany Mota to start Atom&Matter, a delicate jewelry brand that recently launched with a focus on initiating impactful social change efforts for girls and women around the world.
Who Is Bethany Mota?
Atom&Matter’s founder and co-designer, Bethany Mota, originally rose to fame on YouTube. She started her channel back in 2009 and grew a following by posting her iconic fashion haul, makeup tutorials, and daily routine videos.
Mota was one of the original social media influencers. Once she began to grow her massive following, she posted promotional content, feature free products, and earned thousands of dollars each month just from her YouTube content. Since then, she has gained over 20 million followers across all social media platforms, created her own fashion line at Aéropostale, competed in Season 19 of Dancing with the Stars, and more. She has been awarded the Teen Choice Award for Most Popular Female Web Star in addition to the Streamy Award for Best Fashion Show.
As an influencer, Mota has always been passionate about using her platform and following to spread positive messages to her millions of followers. She continues to strive for a strong and intimate bond with her fans, also known as Mota-vators, due to the fact that she values vulnerability on all of her platforms. By starting Atom&Matter, she has combined her love for jewelry while being a positive force for social change and female empowerment.
History of Atom&Matter
This brand recently launched in November and is led by a team of enthusiastic and determined women. Strong women leaders support the brand spanning from the CEO to the charity partners. According to their website, the brand’s mission focuses on the idea that as individuals, we are all made out of atoms and matter. When we become a unified community, we can become capable of much more. “We’re all connected” said Bethany Mota, “We’re all just atom and matter.”
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Because Atom&Matter’s brand is built upon the vision of female empowerment and inclusivity, with every item sold a donation is made to both Step Up and Pratham. Both of these nonprofit organizations support girls in under-resourced communities through schooling, education, and career development. With each purchase, Atom&Matter is able to provide funding for one week of girl and teen mentorship through these two partner organizations.
The Brand’s Values & Vision
According to the brand’s website, all of their jewelry is ethically sourced and manufactured. To ensure that their jewelry continues to be at the best quality, Atom&Matter has collaborated with Responsible Jewelry Council who helps the company connect with skilled craftsmen. All jewelry is manufactured by workers in Thailand with countless years of jewelry making experience.
In addition to having a focus on ethical manufacturing, Atom&Matter understands the importance of enforcing sustainability efforts. According to their website, all jewelry is made from recycled materials in order to promote planet and radical sustainability. All packaging materials are also constructed with reusable and recyclable materials.
When developing this jewelry brand, Mota teamed up with Yunjo Lee, former Tiffany & Co, Michael Kors, Paloma Picasso, and Frank Gehry jewelry designer. According to the brand’s website, all of Atom&Matter’s delicate and minimalist jewelry is hand-crafted with recycled silver that is covered in 14K vermeil or rhodium. Some of the company’s pieces are even detailed with dainty AAA quality white sapphires.
Here’s what we’re all about:— Atom&Matter (@atomandmatter) November 18, 2020
✨ 14k gold vermeil
💠 AAA white sapphire
🍃 Recycled, hypoallergenic sterling silver
💕 Responsibly manufactured and Sustainable packaging
💪🏽 Proceeds support women to fulfill their potential pic.twitter.com/AXainXh0ej
Their shop consists of minimalistic necklaces, earrings, rings, and bracelets priced between $48 and over $100. Their products challenge cheap fast-fashion jewelry companies and are made for customers who want to spend more for a quality item. Through their online store, customers also have the opportunity to purchase e-gift cards to share with their loved ones for any special occasion.
Join Atom&Matter’s movement by visiting their website or by following them on social media.