Activism is a source of inspiration for fashion brands; it is being used even more in today’s climate. Fashion is being used as a way to bring awareness to issues in the world. People are taking notice of social movements through the fashion industry. The activism and fashion world are coming together for the greater good and causing people to think about the world differently and the issues surrounding it. Activism is allowing true creativity to come through while supporting real issues at hand.

Forcing You to look More Deeply

Fashion and activism are bringing awareness to social injustice in the United States. Social injustice is currently having a significant influence on brands’ collections. Brands are incorporating social injustice issues that are seeking justice. Lately, there has been several of social injustice that has happened towards women and minorities.

The Influence of Social Media

Social Media allows brands to support digitally. Because of social media, consumers are looking at their favorite brands to see whether they support the cause that matters to them the most. Social media is forcing brands to take notice of issues that are going on in the world. With social media, you can reach a considerable number of people in a short period, which causes consumers to look at brands and their morals.

Social movements such as Black Lives Matter are something consumers watch to see if brands are supporting the African American Community. You have brands such as Reebok, Jordan, and Adidas, supporting the Black Lives Matter movement by donating. And you have other brands showing their support for social injustice by creating apparel that is inspired by current events; this, in turn, shows consumers in tune with what is going on in the world.

Media influences

Celebrities and influencers show their support for causes through their fashion, which gives brands a tremendous following. Celebrities love expressing their support and frustration through their style, especially in the athletic world. You see athletes such as Derrick Henry from the Tennessee Titans wearing a custom-made suit with all the victims’ names whose lives ended due to police brutality and racial injustice. And former basketball player Stephen Jackson showing his support of his dear friend George Floyd. Because influencers have the same amount of power in the media as celebrities, consumers are looking to see what they are supporting. Numerous influencers are using fashion to show their support for the causes they are passionate about.

Derrick Henry of Tennessee Titans-Custom Suit with the name of victims involved in police brutality and racial injustice

With the help of fashion, the world is slowly changing for the better. It helps showcase a sense of rebellion or stance on an issue that you agree or disagree with.  Runway shows such as Balenciaga, Chanel, Stella McCartney, and Pyer Moss use their shows to showcase their support for women’s rights, African American issues, environmental issues, and animal rights. Consumers are taking notice, which keeps them interested in the brands and aware of social movements.

Brands Need to Speak Up

The increase of political and social issues in the United States forces brands to be more mindful of who and want they are putting into their clothing lines. It is causing a major shift in the traditional standards of beauty in the fashion industry. It was just recently, we now starting to see African Americans be more present on the runway shows and in advertisements.  For example, Virgil Abloh, the founder and creator of OFF-WHITE, put more African American models in his Spring/Summer 2020. It showcased the importance of having black people in your shows and how they influence the fashion industry. The show also gave us insight into what is important to the designer, protecting the environment.  

American designer Virgil Abloh acknowledges the audience at the end of Off-White during the men’s Spring/Summer 2020 collection fashion show on June 19, 2019, in Paris. (Photo by Anne-Christine POUJOULAT / AFP)

It is no longer an option for brands to be silent. In this day in age, brands should be donating and supporting important causes to their consumers. The current state of activism allows brands to be creative by using social movements to influence their designs. And now more than ever, consumers are taking notice. So, if brands choose to be silent, the consumer gives less to those brands and gives to brands that support their causes they care about.

Fashion Being Apart of Activism

The best part about fashion is its creativity. Fashion can show support for many different things and different ways. Style can be used to bring awareness to be political, social, and environmental issues. It great that fashion is not just in one format; it is now being showcased through social media. Brands using social media more than ever to show their support for causes in the world. Without activism, there wouldn’t be much inspiration or creativity in fashion. So, it is great to see fashion and activism come together.

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