Many companies have gotten better with providing shades of foundation that cover a large spectrum of color.
These black owned makeup brands have grown in popularity over the years and offer products that black women of all shades can enjoy.
Below is a list of 10 black owned makeup brands that you should know about.
1. Juvias Place
This brand was launched in 2016 and founded by Chichi Eburu. Eburu “started by selling makeup tools, it was the easiest way to enter the beauty industry and raise capital for her broader goal-a desire to make makeup that looked gorgeous on dark, deep skin tones.”
Juvias Place has a variety of products like foundation, concealer, eyeshadow palettes and lipstick. They even sell makeup brushes and makeup bags. You can purchase Juvias Place from Ulta Beauty and Juvias Place official website.
Beauty Bakerie is a popular makeup brand that has been featured in Forbes, Glamour, and Allure. The brand was founded by CEO Cashmere Nicole. Nicole was inspired to start the brand “from her love of the arts. With a natural knack for creating and after past dreams of becoming an architect, Cashmere found her love for makeup artistry.”
All of the brands products resembled baking products and sweet treats. The brand has makeup brushes that resembled bakeware. Beauty blenders that come in egg cartons and setting spray that looks like cooking spray. The brand offers many makeup products like foundation, eyeshadow, lipstick, and mascara.
You can find Beauty Bakerie products at Morphie, Ulta Beauty and on the official Beauty Bakerie website.
3. Fenty Beauty
This brand has made a huge impact on the beauty industry since its launch in 2017. Founder Rhianna truly took the beauty industry by storm with the launch of Fenty Beauty. On its initial launch the brand released 40 different foundation shades. This was almost unheard of for a brand to do. The brand has now expanded to 50 shades.
Rhianna has talked about why she created the brand.
“Fenty Beauty was created for everyone: for women of all shades, personalities, attitudes, cultures, and races. I wanted everyone to feel included. That’s the real reason I made this line.”
Along with many foundation shades the brand also has lip gloss, lipstick, blush, concealer, bronzer, and makeup brushes.
Rhianna also has released her skincare line Fenty Beauty expanding the popularity of the Fenty brand in the beauty industry.
You can find Fenty Beauty products at Sephora and on the official Fenty Beauty website.
Mented Cosmetics was launched in 2017 by KJ Miller and Amanda E. Johnson. According to the founders the brand was created because they believed “every women should be able to find herself in the world of beauty, no matter her skin tone.”
The brand offers everything from foundation to nail polish. The Mented Cosmetics products are available to purchase on the official Mented Cosmetics website.
The Lip Bar now known as TLB was launched in 2012 by CEO Melissa Butler. Butler created the brand because she felt that “the media was telling women that beauty looked a certain way. I hated it. So I started making lipstick in my kitchen because I believed beauty shouldn’t compromise health and because I was determined to change the way people thought about beauty.”
Butler took her brand to NBC Shark Tank but got rejected by the sharks, but that did not stop her.
The brand went on to be featured in ELLE, Glamour, Instyle, Ebony and Essence.
The TLB products not only include a wide range of lipstick shades, but other products like foundation, mascara, and liquid eyeshadows.
The TLB products are available at target and on the official TLB website.
Founder of Crayon Case Raynell Steward also known as Supa Cent Is not only a CEO but a popular social media influencer.
Crayon Case has become very popular in the beauty industry. Steward also made headlines back in 2018 when Crayon Case made $1 million in 90 minutes on Cyber Monday.
The entire aesthetic of the brand is based on school supplies. One of the brands first product was an eyeshadow palette that resembled a box of crayon. The brand has gone on to launch other products like eyeliner that resembled a sharpie and eye shadow brushes that resembled pencils.
You can purchase The Crayon Case products on their official website.
7. Uoma Beauty
Uoma Beauty was launched in 2018 by CEO Sharon Chuter. The brand has become very popular in the beauty industry being featured in ELLE, Teen Vogue, and Glamour. The brand offers various makeup products.
Uoma Beauty can be purchased at Ulta Beauty and on Uoma Beauty official website.
Iman Cosmetics was launched in 1994 by its founder, supermodel Iman Abdulmajid. The brand has made a huge impact in the beauty industry.
Currently the brands products can be purchased on Amazon.
Pat McGrath Labs was founded by Patricia McGrath who is a very popular and well-known British makeup artist. McGrath has been making her mark in the beauty and fashion industry for over two decades.
She created the popular makeup line that has been wore by many celebrities like Cardi B, Naomi Campbell, and Teyana Taylor.
Her products can be found at Sephora and the official Pat McGratth website
10. Black Opal
Black Opal launched in 1994 and was created by Niko Mouyiaris. Even though the brand has been out for over 20 years it just became a black owned brand in 2019. The company was purchased by Desiree Rogers and Cheryl Mayberry McKissack.
The brand has a great reputation in the beauty industry. Black Opal offers a wide variety of makeup products as well as skincare products.
You can find their products on the official Black Opal website.
Each of these brands are unique in their own way and provide many great products for all women especially Black Women.